As a young soldier, lying in hospital, for whatever injury I cannot remember, I started to try to orient my knowledge of politics. It didn’t take much time for me to realise that I knew next to nothing.
That day proved to be one of the personal turning points of my life. I immediately bought two newspapers, each representing opposing political views. Every day I carefully read each of the newspapers, and by the end of my hospital stay I had learned enough about the two main British political parties (Conservative (Tory) and Labour) to be able to form my own party opinion.
It has newly occurred to me that if I were in the same position today, I would have to plough through dozens of papers of, (for me) uninteresting articles, before finding something of political integrity. It is true that there are a few articles of varying interest, but the majority of texts are simply gossip or over-emphasised sensationalism. For example, a recent headline read ‘Swine-flu epidemic sweeps through Britain.’ An investigation revealed that the ‘epidemic’ consisted of 30 infected people.
Long ago I asked myself whether I really needed a daily newspaper. The answer was ‘no’. So that was that. That was my personal experience. Seen from the newspaper industry side, life is being very difficult for them. Gone are the days of straight-forward national dailies on the one hand, and local, mostly weekly, papers on the other. British papers (and, I suppose, others) are now fighting for their very existence. I.T. is taking a lot of the newspapers’ life-blood from them. Especially in the matter of advertising. Without advertising, newspapers die. Yet, if they can remain viable, newspapers have a lot to offer, despite my personal criticism. One of the more recent successes, has been to bring into the public’s awareness, the dishonesty of many members of parliament (MPs), claiming public money for costs of housing and services that are unlawful. This has created a great national scandal. They are also very powerful in forming public opinions, especially of national politics. The frequent result is that party political policy is based on this influence.
However, newspapers have to remain viable, and that is their biggest problem. They have to compete with other news sources, particularly the on-line, with varying success. One on-line newspaper has 35 million visitors a month, while others are having big trouble.
One London evening newspaper has started distributing copies, free of charge. They are handed out to people, coming and going on the busy streets. If you sit in an underground train, after midday, you will find newspapers scattered around on the train seats. The newspaper claims that in this way, their advertising is being seen by many more readers, so the newspaper’s income from that source is increasing. Another newspaper has drastically reduced its size, and renamed it as ‘I’, which is the first letter of the paper’s full name. It is also cheaper than the full-sized, original version (which still also exists). Whether or not this is profitable is not yet clear, i.e. ‘the jury is still out’.
As we can see, British newspapers have great problems, but are fighting back. They are being very innovative in their fight. Will they win? Or will it, one day, come back to the old saying: ‘no news is good news’. How does this compare with the newspapers in your country? I’ll be pleased to hear your views (news?).
Glossary
Occur: ”It occurred to me that…” means I suddenly had some new thoughts about something.
Plough through: in this context to take a long time to work through something – here, to read a lot of newspapers.
Gossip: Talk or writing about the private matters of other people, which may or may not be true.
Sensationalism: the use of emotional content or very strong language to shock or interest other people – often used by journalists.
Sweep through: in this context to expand through an area at a fast speed.
Viable: to have the ability to live or to exist.
Unlawful: not legal.
Compete: in this context – two or more businesses trying to sell similar products to the same customers compete with each other.
Distributing: in business, to distribute means to hand out or deliver products to customers.
Scattered: to scatter something – e.g. newspapers, means to throw them down here and there at irregular intervals.
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